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The world’s largest trade show for target shooting, hunting, outdoor and law enforcement products attracts attendees from 113 countries

LAS VEGAS — The 42nd Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®) opened today at the Sands Expo Center, where a record 2,600 companies will exhibit products related to target shooting, hunting, outdoor recreation and law enforcement.

SHOT Show spans four days, Jan. 21-24, with additional show-related events in Las Vegas creating “SHOT Week” that include a fundraiser golf tournament to support healing veterans, Industry Day at the Range and SHOT UniversityTM, a professional development series.

SHOT Show attracts nearly 60,000 professionals representing 113 countries from the firearms and outdoor industry.

Owned and sponsored by the National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, SHOT Show is the largest trade show of its kind in the world. The show is open to trade professionals only and not to the public. No firearms are transferred at the show. Consumers will see the products unveiled at SHOT Show on retailers’ shelves throughout the coming the year.

The 2020 SHOT Show marks the 22nd time the show has been in Las Vegas. It has been at the Sands Expo continuously the last 11 years.

SHOT Show provides a significant economic contribution to the Las Vegas and Nevada business communities, pumping more than $88 million in non-gaming revenue into the economy. The record 2,600 exhibiting companies occupy more than 692,000 net square feet of exhibit space, completely filling the Sands Expo. To satisfy a huge waiting list of companies seeking to be part of the show, SHOT Show will expand in 2021 into exhibit space at the new Caesars Forum.

This demand for exhibit space at the show reflects the high interest Americans have for firearms ownership and recreational shooting equipment. NSSF surveys show that some 40 million Americans would like to learn more about the shooting sports.

Firearms safety is a major theme of the show, with the industry’s leading gun safety initiatives — NSSF’s Project ChildSafe®, Operation Secure Store®, Fix NICS®, Don’t Lie for the Other GuyTM and its suicide prevention program, collectively known as “Real Solutions. Safer CommunitiesSM”— looking to expand their industry partnerships, with the goal of helping to further reduce firearms accidents, thefts and misuse. For the first time, the American Foundation for Suicide Prevention, which has partnered with NSSF to help reduce the rates of suicide by firearm, will have a booth at the show to promote participation in the AFSP-NSSF Suicide Prevention Program.

NSSF also will be promoting its +ONESMMovement encouraging hunters and target shooters to mentor newcomers, as well as its National Shooting Sports Month®, a celebration of recreational shooting taking place every August.

SHOT Week includes the 6th Annual NSSF/HAVA Golf Classic in support of Honored American Veterans Afield, a firearms industry-run charitable organization that helps the healing of disabled combat veterans and their reintegration back into normal life through participation in hunting and shooting sports.

The two-day Supplier Showcase is a show-within-a-show, with 540 third-party OEM suppliers meeting with exhibiting manufacturers and exploring their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools. The event has more than doubled in size since its introduction at the 2017 show.

The 2020 SHOT Show will continue for the second year its one-day Pop-Up Preview section, where 260 exhibitors will showcase clothing, footwear, cameras, tents and other gear that today’s hunters and outdoors enthusiasts demand.

Education is an important part of SHOT Show and includes the full-day SHOT University and a variety of shorter Retailer Seminars taking place throughout the show week for retailers, as well as a dedicated law-enforcement education program. In the past, presenters have included representatives from ATF, FBI and the National Instant Criminal Background Check System. Through its FixNICS initiative, NSSF has helped to significantly improve the FBI’s NICS database by adding the names of persons prohibited from legally owning or possessing a firearm.

On the day before SHOT Show opens, Industry Day at the Range, with more than 200 exhibitors, provides hands-on experience with hundreds of firearms, ammunition, optics and vehicles to more than 1,600 invited outdoor media members and buyers. NSSF is the title sponsor of the event. More than 2,400 members of the trade press cover SHOT Show.

SHOT Show is the largest event conducted at the Sands. Some 12.5 miles of aisles lead to displays of firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement gear, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems and other electronics, holsters, apparel, leather goods, game calls and decoys.

Anyone with an interest in the show and new industry products can learn more at SHOTShow.org or by following the show’s news on TwitterFacebookInstagram and YouTube.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to www.nssf.org.

This fall they will feed their families locally-sourced free-range meat that has been foraging on natural grasses, leaves, nuts and berries—clean, delicious food without a trace of chemical additives.

And some will be pilloried on social media by strident voices who otherwise advocate that we move away from industrial food production and eat locally- sourced, healthful food.

They are women hunters.

It may surprise many to learn that this fall more than 1 million females over age 16 will enthusiastically take to America’s woods and waters to ethically harvest wild game. And the pheasants and ducks and deer they bring home are in most places across the American landscape more abundant than since frontier times.

Mia Anstine of Pagosa Springs, Colorado is among 18 individual female hunters across the country profiled in a revealing new book titled Why Women Hunt. The book is the first of its kind. Author and hunter K. J. Houtman of Minnesota takes an intimate look at the lives of these intrepid outdoor women. Their diverse personal stories explore what motivates them to connect—spiritually and physically—with the natural world in one of humankind’s most ancient food- gathering rituals.

Anstine is a professional hunting outfitter: “Sitting in a tree stand is tough for me personally, more than climbing from 9,000 to 13,000 feet, but I’ve taken bears, whitetail and other game animals from just sitting. I love it all. Each has its own purpose—you can learn from one method of hunting to help in another.”

Mia told the author that she wishes non-hunters understood hunting better, “but the burden is on us to help them understand. I wish they’d take a hunter education class, even if they weren’t going to hunt. Sometimes we don’t get anything after a long day. It’s not always easy and it is never guaranteed. Some people don’t know and some have a misconception fostered from watching hunting TV shows. We need to demonstrate how we achieve healthy wildlife herds and how we affect animals in a positive way through hunting.”

According to the U. S. Fish and Wildlife Service’s latest National Survey of Fishing, Hunting and Wildlife-Associated Recreation, 10.3 million American males hunted in 2016, a number that has been steadily declining in recent decades as traditional wildlife-sustaining habitat is obliterated by strip malls and tract housing. Fewer distracted suburban young men are hunting. However, according to the exhaustive survey, 1.1 million women hunted in 2016—and their participation is statistically holding steady.

These dedicated outdoor women—of all ages, professions, education and cultural backgrounds—make up an increasing proportion of licensed American hunters.

There is a real story here.

• Publication August 2019

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• Library of Congress Control Number: 2018948565 • Printed in North America

• $49.95 exclusively from Wild River Press

Wild River Press: http://www.wildriverpress.com

Book website address: http://www.whywomenhunt.com

The national trend in fishing participation shows an increase in license sales during recent years, but not every state has shared in this growth. Some states have grown sportfishing participation at a rate that outpaces population growth, while other states have struggled to increase fishing participation. While there are many different factors that affect a state’s fishing participation rate, there are common factors for growth shared by many states.

In a recent project for the Recreational Boating and Fishing Foundation (RBFF), Southwick Associates employed multivariate approaches for 12 states to identify which factors had the greatest positive and negative effects on fishing participation rates over a 25-year period. By determining which factors drive increases and decreases across states and then identifying those that can be influenced by state recruitment, retention and reactivation (R3) efforts, states can improve R3 approaches and strategies resulting in greater license sales and participation.

Most states that have increased fishing participation rates over the past 10 years have created wide-reaching R3 programs, often with coordinated marketing and communications strategies. In addition to R3 programs of this nature, implementing multi-year licenses and licenses valid for one year from the date of purchase positively affected every state in which they were implemented, including states with overall declining trends. Although not all findings are statistically significant, these factors analyzed here have a positive impact on participation rates, showing that there are actions that can be taken by any state in order to positively affect license sales and participation rates even in states with overall declining participation.

Ramping up large scale R3 efforts, simplifying license structures, and offering multi-year and 365-day licenses would likely increase fishing participation rates in many states. Responsive programming that addresses the needs of a state, such as meeting an urbanizing population with urban fishing initiatives, will have the greatest impact. While there are no guarantees that all of these will work in every state, these insights will help steer states’ efforts and foster the growth of sportfishing participation.

“It’s clear that ramping up R3 efforts, among other things, has a direct, positive impact on fishing license sales,” said RBFF President & CEO Frank Peterson. “This research provides support for the critical R3 work we are encouraging our state and federal agency and industry partners to undertake.”

These findings show that there are specific actions that state agencies can make to positively affect license sales and participation rates, even in states with declining participation.

By determining which factors drive increases and decreases across states and then identifying those that can be influenced by state recruitment, retention and reactivation (R3) efforts, we can improve R3 approaches and strategies resulting in greater license sales and participation.

The full report is available online here.

Photo by Lew Carpenter

WASHINGTON, DC — New legislation aimed at updating one of the nation’s foundational hunting and angling programs will strengthen wildlife management and conservation across the United States. The National Wildlife Federation urged Congress to swiftly enact the Pittman-Robertson Modernization Act.

“Ensuring a future where wildlife thrive depends not only upon our ability to restore habitat and confront threats like invasive species and disease, but equally upon our ability to engage more and diverse participants in our outdoor heritage,” said Collin O’Mara, president and CEO of the National Wildlife Federation. “The National Wildlife Federation enthusiastically supports Representative Scott, Representative Veasey, Representative Duncan, and Representative Dingell’s bipartisan efforts to advance both of these critical conservation goals and urge swift passage of the Pittman-Robertson Modernization Act.”

The legislation, introduced by Congressman Austin Scott, Republican of Georgia, and colleagues, would support important programs to recruit, retain, and reactivate hunters by allowing Pittman-Robertson hunter education funds to be used for hunter outreach and recruitment programs as well.

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Wiley X, Inc., a world leader in the research, development and marketing of protective eyewear and gloves for military, law enforcement, sport hunting and shooting, fishing and various extreme sports is teaming with NWF’s Vanishing Paradise to save coastal Louisiana’s wetlands.

Wiley X has been at the forefront of providing sunglasses for the toughest environments, including being a major supplier to military forces around the world. For the hunting and fishing industry, this level of quality and protection is critical to enjoying time on the water, hunting in the field and shooting on the range.

It comes as no surprise that Wiley X now invests in the resource anglers and hunters rely upon to recreate. Late this fall, Wiley X donated $10,000 to the Vanishing Paradise campaign – a program of the National Wildlife Federation. By doing so, WileyX is helping to protect the Louisiana wetlands and the bounty that sportsman’s paradise provides to thousands of anglers and hunters locally and across the nation.

“Wiley X has been in the wetlands of the Gulf for many years, developing its polarized Venice Gold lenses specifically for redfish anglers, and taking advice from

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Eric Cosby of Top Brass Tackle with monster bull redfish and Wiley X Venice Gold lenses. Photo by Lew Carpenter

those who’ve spent countless hours chasing big, bronze bulls of the marsh,” said Myles Freeman, co-owner of WileyX. “It is natural for us to support this Sportsman’s Paradise to ensure today’s anglers and future generations have the same opportunities we’ve had to fish these special waters.”

Coastal Louisiana is a sportsmen’s destination of forests, swamps, marshes, river channels, estuaries and islands that provide habitat for countless wildlife – including birds, fish, mammals, amphibians and multitudes of smaller organisms that support the food web of this region. Taken together, these habitats make up one of the largest and most productive wetland ecosystems in North America.

Coastal Louisiana is a veritable frenzy of biological productivity:

• Millions of ducks and geese winter or stopover in coastal Louisiana every year – or 70 percent of the waterfowl that use the Mississippi and Central flyways.

• Louisiana is a “Sportsman’s Paradise,” with world-class salt- and freshwater fishing opportunities, including catfish, bass, speckled trout, redfish, tuna, mahi mahi, amberjack and more.

• Menhaden – a vital species in the marine food web, and the health of their population – is critical to maintaining healthy populations of many other fish species, among other ecosystem benefits. Not only are menhaden a key food source for sport fish species like striped bass, bluefish, red drum, king mackerel, and cobia, but nearly every predatory fish, mammal and bird eats them at some point in their life cycle. (ASA)

As the coast vanishes, species are losing the habitats they need to survive

Coastal Louisiana also feeds and fuels the nation with ports connecting the U.S. to the world. Investing in large-scale coastal restoration is a win-win: It protects people, wildlife and jobs, while growing the local economy and avoiding significant future costs to taxpayers.

This conservation work comes partially from a philosophy that opportunity and access for sportsmen, boaters, birdwatchers and other recreationalists relies on clean water and good habitat; robust bait fisheries like menhaden, which drive game fish production and capacity; and it gives back in ways that touch our communities and our food sources.

“We can’t think of a better place to invest our time, energy and funding than coastal wetland restoration,” said Freeman. “By supporting a healthy Gulf Coast, we support a robust sportfishing industry, wildlife, habitat and the sportsmen and women who spend their time in the wild pursuing their passion.”

6de786bb-dd5c-4e3a-83c5-f22578b901ab-1Vanishing Paradise was launched in 2009 by National Wildlife Federation and Ducks Unlimited to advocate for restoration of the Mississippi River Delta by nationalizing the issue. The Vanishing Paradise team remains committed to restoring the Mississippi River Delta, and since the 2010 Gulf oil disaster, we have expanded our attention to advocate for restoration of other critical habitat along the Gulf Coast.

For more information, follow this link to Vanishing Paradise.

When you donate to Colorado Wildlife Federation you provide vital support to an effective, proven voice for wildlife in Colorado.

Here is the link to donate to CWF:

https://protect-us.mimecast.com/s/iUPHClYvmnc2wjYJTGSyS6?domain=coloradogives.org

We advocate effectively to safeguard utterly essential wildlife habitats on public lands in Colorado.  Wildlife must have a seat at the table during planning processes and projects by Bureau of Land Management and US Forest Service on the millions of acres they manage here.  

We are also working hard on two pivotal pieces of federal legislation: Recovering America’s Wildlife Act to fund recovery species of greatest conservation need in Colorado and elsewhere, and Land and Water Conservation Fund reauthorization.

Did you know that Colorado’s population is projected to increase from the current 5.6 million to 8.5 million by 2050?

That means even more wildlife habitat – especially winter ranges – and migration corridors/movement routes will need our continued active, attentive, timely monitoring and firm advocacy.

We also sit on various advisory committees, we offer here in Colorado the nationally Becoming an Outdoor Woman program, and we weigh in on many issues that are before the  Parks and Wildlife Commission.

https://protect-us.mimecast.com/s/iUPHClYvmnc2wjYJTGSyS6?domain=coloradogives.org

Please help us reach our goal of 250 donations for GivesDay.

Thanks for your support!

Colorado Wildlife Federation is a 501(c)(3) tax exempt nonprofit founded in 1953.

coloradowildlife.org
1410 Grant Street, C-313, Denver CO  80203

With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports by Southwick Associates reveal that more than 53 million Americans consider themselves sportsmen, spending over $93.5 billion in 2016 on gear, licenses, travel, clothing, gas and more. 

South Park, Colorado. Photo by Lew Carpenter

A series of reports released yesterday by the American Sportfishing Association, National Shooting Sports Foundation and the Congressional Sportsmen’s Foundation show that expenditures made in 2016 for hunting, target shooting and sportfishing gear and services supported 1.6 million jobs and provided $72 billion in salaries and wages. These monies also generated nearly $20 billion in local, state and federal taxes. Much of this tax revenue benefits vital conservation and educational programs that improve our outdoor areas for all who enjoy them and make hunting and shooting safer activities.

“If hunting, fishing and target shooting were a corporation, it would rank #25 on the Fortune 500, ahead of Microsoft,” says Rob Southwick, president of Southwick Associates. “While time spent outside may come across as something to do after the real work day is done, in reality hunting, fishing and target shooting is a critical industry, generating jobs and income for thousands of communities across the country.”

Key highlights of the reports include:



  • Each year, 35.8 million people 16 years and older take to America’s waters to fish.
  • More than 28 million people over 16 years old took to our nation’s forests and gun ranges to hunt and target shoot in 2016.
  • The number of people who participate in sportfishing, hunting and target shooting represents 16.5 percent of the total U.S. population.
  • When factoring in multiplier effects, spending by sportsmen created economic activity in excess of $220 billion.
  • Hunting, fishing and shooting adds $119 billion of overall value to our nation’s gross domestic product and generates $17.6 billion in federal taxes and $12.2 billion in state and local taxes.

Four separate reports are available: sportfishing from the American Sportfishing Association, hunting and target shooting from the National Shooting Sports Foundation (please register as a guest when asked), plus a report for all activities combined from the Congressional Sportsmen’s Foundation.

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 28 years in business, Southwick Associates has a strong reputation for delivering comprehensive insights and statistics to strategic decision making across the entire outdoor industry. Aside from custom market and economic information, Southwick Associates provides custom and syndicated research including customer-driven new product development, outdoor media consumption insights, and equipment purchase tracking studies. Visit www.southwickassociates.com for more information.

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