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Photo by Lew Carpenter

WASHINGTON, DC — New legislation aimed at updating one of the nation’s foundational hunting and angling programs will strengthen wildlife management and conservation across the United States. The National Wildlife Federation urged Congress to swiftly enact the Pittman-Robertson Modernization Act.

“Ensuring a future where wildlife thrive depends not only upon our ability to restore habitat and confront threats like invasive species and disease, but equally upon our ability to engage more and diverse participants in our outdoor heritage,” said Collin O’Mara, president and CEO of the National Wildlife Federation. “The National Wildlife Federation enthusiastically supports Representative Scott, Representative Veasey, Representative Duncan, and Representative Dingell’s bipartisan efforts to advance both of these critical conservation goals and urge swift passage of the Pittman-Robertson Modernization Act.”

The legislation, introduced by Congressman Austin Scott, Republican of Georgia, and colleagues, would support important programs to recruit, retain, and reactivate hunters by allowing Pittman-Robertson hunter education funds to be used for hunter outreach and recruitment programs as well.

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With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports by Southwick Associates reveal that more than 53 million Americans consider themselves sportsmen, spending over $93.5 billion in 2016 on gear, licenses, travel, clothing, gas and more. 

South Park, Colorado. Photo by Lew Carpenter

A series of reports released yesterday by the American Sportfishing Association, National Shooting Sports Foundation and the Congressional Sportsmen’s Foundation show that expenditures made in 2016 for hunting, target shooting and sportfishing gear and services supported 1.6 million jobs and provided $72 billion in salaries and wages. These monies also generated nearly $20 billion in local, state and federal taxes. Much of this tax revenue benefits vital conservation and educational programs that improve our outdoor areas for all who enjoy them and make hunting and shooting safer activities.

“If hunting, fishing and target shooting were a corporation, it would rank #25 on the Fortune 500, ahead of Microsoft,” says Rob Southwick, president of Southwick Associates. “While time spent outside may come across as something to do after the real work day is done, in reality hunting, fishing and target shooting is a critical industry, generating jobs and income for thousands of communities across the country.”

Key highlights of the reports include:



  • Each year, 35.8 million people 16 years and older take to America’s waters to fish.
  • More than 28 million people over 16 years old took to our nation’s forests and gun ranges to hunt and target shoot in 2016.
  • The number of people who participate in sportfishing, hunting and target shooting represents 16.5 percent of the total U.S. population.
  • When factoring in multiplier effects, spending by sportsmen created economic activity in excess of $220 billion.
  • Hunting, fishing and shooting adds $119 billion of overall value to our nation’s gross domestic product and generates $17.6 billion in federal taxes and $12.2 billion in state and local taxes.

Four separate reports are available: sportfishing from the American Sportfishing Association, hunting and target shooting from the National Shooting Sports Foundation (please register as a guest when asked), plus a report for all activities combined from the Congressional Sportsmen’s Foundation.

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 28 years in business, Southwick Associates has a strong reputation for delivering comprehensive insights and statistics to strategic decision making across the entire outdoor industry. Aside from custom market and economic information, Southwick Associates provides custom and syndicated research including customer-driven new product development, outdoor media consumption insights, and equipment purchase tracking studies. Visit www.southwickassociates.com for more information.

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Artemis and NWF release report highlighting link between mule deer and sage-grouse

Just as mule-deer hunters are getting ready to head into the field for hunting season, members of the sportswomen’s group Artemis are releasing a report to raise awareness that anyone who cares about deer should care about greater sage-grouse and the remarkable effort across the West to save the iconic bird.

Artemis and the National Wildlife Federation, today released the report “Living on Common Ground – Sportswomen speak out to save the mule deer, sage-grouse and sagebrush country.”

Mule deer and sage-grouse have been in decline across much of the West. Sage-grouse used to number in the millions, but now less than a half million remain. A recent study in Pinedale, Wyo., found that mule deer herds have declined by 40 percent in the heavily developed gas fields of the region. The report explores what for sportswomen is impossible to ignore – sagebrush lands throughout the West provide vital habitat for both species and those lands are steadily disappearing.

“Mule deer and sage-grouse are the canaries in the coal mine for sage steppe health,” says Jessi Johnson, Artemis coordinator and Wyoming Wildlife Federation public lands coordinator. “If we fail to listen to the warnings they are giving us with their dwindling numbers, we will lose not only two iconic Western species but a host of dependent flora and fauna and the very essence of what makes living in the West so special.”

Hearing that warning, a diverse group of stakeholders from across the West, including the sporting community, came together to build conservation plans aimed at saving sage-grouse. Completed in 2015, these sage-grouse conservation plans allowed the U.S. Fish and Wildlife Service to conclude that the bird didn’t need to be added to the endangered species list. The conservation plans instead represent a balanced approach to management of the bird’s habitat on our nation’s public lands that would also accommodate other careful uses.

However, changes being considered by the Trump administration could now derail implementation of the plans, threatening the fate of sage-grouse and the more than 350 species, including mule deer, which depend on the West’s sagebrush lands. Interior Secretary Zinke seeks to weaken safeguards meant to accommodate responsible development on sagebrush lands while preserving their value as habitat. Instead, the Secretary continues to drift away from conserving healthy habitats, continuing to explore instead unsound schemes relying on population numbers and captive breeding.

“Where will those captive-bred birds find homes,” asks Kate Zimmerman, the National Wildlife Federation’s public lands policy director. “The sage-grouse conservation plans are the result of long, hard work of stakeholders across the West who spent years finding common ground and a pathway to the future for both people and wildlife. It would be an ominous blow to sage-grouse and mule deer and all of us who live in the West if we can no longer safeguard the lands where they find food and cover.”

Artemis understands that hunters will be key to ensuring that both the species thrive into the future and is urging support for the sage-grouse conservation plans.

“As an avid hunter of mule deer on public land, I feel it’s of the utmost importance that their breeding and feeding grounds are maintained and protected,” says Artemis co-founder Cindi Baudhuin. “I hope that ‘Living on Common Ground’ will help drive home the important link between mule deer and sage-grouse for hunters.”

Artemis and NWF continue to move forward by reaching out to hunters, local communities, and other wildlife advocates to ensure everyone understands that the future of mule deer and sage- grouse are inextricably linked.

“As hunters, anglers and wildlife conservationists, now is the opportunity to work to ensure these populations exist for future generations,” says Sara Domek, Artemis Co-founder. “Sustaining and enhancing seasonal movement corridors and stay-over habitat of wildlife need to be a priority, and the conservation plans provide tangible measures to protect mule deer and sage-grouse habitat.”

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Artemis is a group of bold sportswomen creating fresh tracks for conservation and an initiative of NWF. Mule deer are a particular species of concern for Artemis. Follow Artemis on Facebook, Twitter and Instagram

The National Wildlife Federation is America’s largest conservation organization, uniting all Americans to ensure wildlife thrive in a rapidly changing world. Follow us on Facebook, Twitter, and Instagram.

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This NSSF report details the significant economic impact the firearms and ammunition industry has on the nation’s and each state’s economy.

The economic growth America’s firearms and ammunition industry has experienced over the years has been nothing short of remarkable. Over the past couple of years, the industry’s growth has been driven by an unprecedented number of Americans choosing to exercise their fundamental right to keep and bear arms and purchase a firearm and ammunition.

NSSF, representing manufacturers and sportsmen around the nation, takes great pride in supporting wildlife conservation efforts. Noted in the economic impact report are the significant taxes paid by member companies to federal and state governments and the Pittman-Robertson excise tax the industry pays on the products it sells — this tax is the major source of wildlife conservation funding in America.

During difficult economic times and high unemployment rates nationally, our industry has grown and created over 25,600 new, well-paying jobs over the past two years. Our industry is proud to be one of the bright spots in this economy.

Take a look for yourself and see the impact we have nationally and on your home state.

The Firearms Industry Creates Jobs in America

United States companies that manufacture, distribute and sell sporting firearms, ammunition and supplies are an important part of the country’s economy. Manufacturers of firearms, ammunition and supplies, along with the companies that sell and distribute these products, provide well-paying jobs in America and pay significant amounts in tax to the state and federal governments.

Economic Impact of the Sporting Arms and Ammunition Industry in the U.S.

An Important Part of America’s Economy
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Companies in the United States that manufacture, distribute and sell firearms, ammunition and hunting equipment employ as many as 111,895 people in the country and generate an additional 133,850 jobs in supplier and ancillary industries. These include jobs in companies supplying goods and services to manufacturers, distributors and retailers, as well as those that depend on sales to workers in the firearms and ammunition industry. [1]

These are good jobs, paying an average of $47,709 in wages and benefits. And today, every job is important. In fact, in the United States the unemployment rate has reached 7.5 percent. This means that there are already 11,660,000 people trying to find jobs in the nation and collecting unemployment benefits. [2]

The Economic Benefit of the Industry Spreads Throughout the Country

Not only does the manufacture and sale of firearms and hunting supplies create good jobs in the United States but the industry also contributes to the economy as a whole. In fact, in 2013 the firearms and ammunition industry was responsible for as much as $37.7 billion in total economic activity in the country.

The Country Also Benefits from the Taxes Paid by the Industry
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The firearms and ammunition industry generates sizable tax revenues. In the United States the industry and its employees pay over $5.2 billion in taxes including property, income, and sales-based levies. [3]

[1] John Dunham and Associates, New York, September 2013. Direct impacts include those jobs in firearms and ammunition manufacturers, as well as companies that manufacture products such as ammunition holders and magazines, cases, decoys, game calls, holsters, hunting equipment, scopes, clay pigeons and targets. Direct impacts also include those resulting from the wholesale distribution and retailing of firearms and ammunition in sporting goods retailers and variety/mass merchandise stores.
[2] The Bureau of Labor Statistics. Available online at: http://www.bis.gov/lau/home.htm
[3] This is in addition to over $2.86 billion in federal business taxes and $643.92 million in federal excise taxes.
Source: John Dunham and Associates, Inc. New York, New York 2013

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The recent efforts to turn public lands back to the states is a far-fetched, and blatant attack on American values. Our public lands are both a legacy handed to all Americans by great leaders of the past, and an essential, critical value to the generations that follow. The public lands that we recreate upon feed our collective soul, nurture and protect the wildlife and habitat within and build jobs related to a sustainable resource intrinsic to our very existence. The price for clean air, water and land is tied to this basic asset within our borders.

A growing number of Western states and lawmakers, both state and federal, are calling for the take-over or sale of public lands. Sportsmen and other outdoor and wildlife enthusiasts oppose attempts to dismantle our public-lands heritage and will fight to see that our public lands stay in public hands.

Surveys and reports, including a recent one by Backcountry Hunters & Anglers, show that more than two-thirds of hunters in 11 Western states depend on public lands for all or part of their hunting. Without access to public lands, many of us wouldn’t be able to go hunting or fishing.

Getting rid of our public lands would be a serious blow to our state and national economies. In Colorado, outdoor recreation contributes more than $13 billion to the economy. Nationwide, it generates $646 billion in consumer spending and directly supports 6.1 million jobs.

These schemes for states to take over public lands are a solution in search of a problem. Survey after survey show that Coloradans and other Westerners love their public lands. This year, a Colorado College poll found that three-fourths of voters in the Rockies oppose selling public lands to balance the budget and nearly all of them visited public lands in the past year.

Public lands belong to all Americans. They’re our birthright. They were conserved for us and future generations by people from both political parties and all kinds of backgrounds. We owe it our children and grandchildren to fight to keep public lands in public hands so they can enjoy the benefits we have.

States that want to seize public lands say they can do a better job of managing them, but what happens when they figure out they don’t have the money and other resources? The states will start selling our public lands to the highest bidders and we’ll all be the losers.

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