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With countless places to roam and enjoy the great outdoors, Americans are taking advantage of these opportunities, and as they go, spending significant dollars, too. New economic reports by Southwick Associates reveal that more than 53 million Americans consider themselves sportsmen, spending over $93.5 billion in 2016 on gear, licenses, travel, clothing, gas and more. 

South Park, Colorado. Photo by Lew Carpenter

A series of reports released yesterday by the American Sportfishing Association, National Shooting Sports Foundation and the Congressional Sportsmen’s Foundation show that expenditures made in 2016 for hunting, target shooting and sportfishing gear and services supported 1.6 million jobs and provided $72 billion in salaries and wages. These monies also generated nearly $20 billion in local, state and federal taxes. Much of this tax revenue benefits vital conservation and educational programs that improve our outdoor areas for all who enjoy them and make hunting and shooting safer activities.

“If hunting, fishing and target shooting were a corporation, it would rank #25 on the Fortune 500, ahead of Microsoft,” says Rob Southwick, president of Southwick Associates. “While time spent outside may come across as something to do after the real work day is done, in reality hunting, fishing and target shooting is a critical industry, generating jobs and income for thousands of communities across the country.”

Key highlights of the reports include:



  • Each year, 35.8 million people 16 years and older take to America’s waters to fish.
  • More than 28 million people over 16 years old took to our nation’s forests and gun ranges to hunt and target shoot in 2016.
  • The number of people who participate in sportfishing, hunting and target shooting represents 16.5 percent of the total U.S. population.
  • When factoring in multiplier effects, spending by sportsmen created economic activity in excess of $220 billion.
  • Hunting, fishing and shooting adds $119 billion of overall value to our nation’s gross domestic product and generates $17.6 billion in federal taxes and $12.2 billion in state and local taxes.

Four separate reports are available: sportfishing from the American Sportfishing Association, hunting and target shooting from the National Shooting Sports Foundation (please register as a guest when asked), plus a report for all activities combined from the Congressional Sportsmen’s Foundation.

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 28 years in business, Southwick Associates has a strong reputation for delivering comprehensive insights and statistics to strategic decision making across the entire outdoor industry. Aside from custom market and economic information, Southwick Associates provides custom and syndicated research including customer-driven new product development, outdoor media consumption insights, and equipment purchase tracking studies. Visit www.southwickassociates.com for more information.

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This NSSF report details the significant economic impact the firearms and ammunition industry has on the nation’s and each state’s economy.

The economic growth America’s firearms and ammunition industry has experienced over the years has been nothing short of remarkable. Over the past couple of years, the industry’s growth has been driven by an unprecedented number of Americans choosing to exercise their fundamental right to keep and bear arms and purchase a firearm and ammunition.

NSSF, representing manufacturers and sportsmen around the nation, takes great pride in supporting wildlife conservation efforts. Noted in the economic impact report are the significant taxes paid by member companies to federal and state governments and the Pittman-Robertson excise tax the industry pays on the products it sells — this tax is the major source of wildlife conservation funding in America.

During difficult economic times and high unemployment rates nationally, our industry has grown and created over 25,600 new, well-paying jobs over the past two years. Our industry is proud to be one of the bright spots in this economy.

Take a look for yourself and see the impact we have nationally and on your home state.

The Firearms Industry Creates Jobs in America

United States companies that manufacture, distribute and sell sporting firearms, ammunition and supplies are an important part of the country’s economy. Manufacturers of firearms, ammunition and supplies, along with the companies that sell and distribute these products, provide well-paying jobs in America and pay significant amounts in tax to the state and federal governments.

Economic Impact of the Sporting Arms and Ammunition Industry in the U.S.

An Important Part of America’s Economy
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Companies in the United States that manufacture, distribute and sell firearms, ammunition and hunting equipment employ as many as 111,895 people in the country and generate an additional 133,850 jobs in supplier and ancillary industries. These include jobs in companies supplying goods and services to manufacturers, distributors and retailers, as well as those that depend on sales to workers in the firearms and ammunition industry. [1]

These are good jobs, paying an average of $47,709 in wages and benefits. And today, every job is important. In fact, in the United States the unemployment rate has reached 7.5 percent. This means that there are already 11,660,000 people trying to find jobs in the nation and collecting unemployment benefits. [2]

The Economic Benefit of the Industry Spreads Throughout the Country

Not only does the manufacture and sale of firearms and hunting supplies create good jobs in the United States but the industry also contributes to the economy as a whole. In fact, in 2013 the firearms and ammunition industry was responsible for as much as $37.7 billion in total economic activity in the country.

The Country Also Benefits from the Taxes Paid by the Industry
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The firearms and ammunition industry generates sizable tax revenues. In the United States the industry and its employees pay over $5.2 billion in taxes including property, income, and sales-based levies. [3]

[1] John Dunham and Associates, New York, September 2013. Direct impacts include those jobs in firearms and ammunition manufacturers, as well as companies that manufacture products such as ammunition holders and magazines, cases, decoys, game calls, holsters, hunting equipment, scopes, clay pigeons and targets. Direct impacts also include those resulting from the wholesale distribution and retailing of firearms and ammunition in sporting goods retailers and variety/mass merchandise stores.
[2] The Bureau of Labor Statistics. Available online at: http://www.bis.gov/lau/home.htm
[3] This is in addition to over $2.86 billion in federal business taxes and $643.92 million in federal excise taxes.
Source: John Dunham and Associates, Inc. New York, New York 2013

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Next week the shooting, hunting and outdoors industry again will engage in one of the largest trade shows I’ve ever experienced. The SHOT Show is the once-a-year gathering place for manufacturers, wholesalers, retailers, publishers and wildlife conservation organizations. It’s where a passion for firearms, ammunition and outdoors equipment, plus the industry’s unified support for the Second Amendment, are on display.

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Author Lew Carpenter at SHOT Show 2012 Media Day with a Smith and Wesson M&P 15 in .300.

This is the 35th annual SHOT Show. The first SHOT Show was in 1979 in St. Louis, Missouri, and more than 60,000 professionals in the shooting, hunting and outdoors industry attended SHOT Show in 2012. In addition more than 2,000 members of the outdoor and mainstream media, including international media, cover the show.

It’s an incredible event, and one where today’s important issues will be discussed with, no doubt, a wide spectrum of opinions. Top-tier issues that affect this industry will certainly include universal background checks for gun buyers, modern sporting rifles and high-capacity ammunition magazines.

In 2012, modern sporting rifles (like the one seen in the picture above) accelerated in popularity. This year’s show will be no different, with an abundance of peripheral accessories to compliment these popular rifles. As hunters and shooting enthusiasts we all have a responsibility to engage in honest, open discussion about the safety of our communities and family members. SHOT Show is an important gathering place where people of integrity will have these discussions.

Other issues of concern to sportsmen will also be on tap. Primarily, conservation.

Personally, I have been engaged for the past four years in the Vanishing Paradise campaign – a movement to restore the Louisiana wetlands. And, as many of you understand, the Mississippi River Delta supports incredible fishing and is the winter home for 70-percent of the waterfowl in the Central and Mississippi flyways.

Vanishing Paradise team members Andy McDaniels and Land Tawney wait for waterfowl in the Louisiana wetlands.

Vanishing Paradise team members Andy McDaniels and Land Tawney wait for waterfowl in the Louisiana wetlands.

Due to efforts by Vanishing Paradise and other conservation organizations, The RESTORE Act last July passed through Congress with strong support from the sportsman’s community, and we can expect that most of the money (80-percent) from any Clean Water Act fines will be sent back to the states affected by the spill.

Unfortunately, the oil spill isn’t over—and America’s hunters and anglers know it.

Every week it seems that scientists discover a previously unknown consequence of the spill. For example, scientists recently announced  that species like mahi mahi—if even briefly exposed to small amounts of oil while still in their eggs—grow up unable to swim as fast as unexposed fish.

It is not surprising that in one recent poll, 81% of hunters and anglers said they thought BP should pay the maximum penalty for their role in the spill.

Last month, the Department of Justice hammered out a plea agreement where BP agreed to pay $4.5 billion to settle the criminal claims against it. Importantly, the company also acknowledged negligence in the deaths of 11 rig workers.

But this criminal settlement doesn’t mean it is all over—far from it.

The Justice Department is still pursuing civil claims against BP under our nation’s environmental laws. If found guilty of gross negligence at trial—and Justice seems to think it has a strong case—BP would face fines in the range of 20 billion under the Clean Water Act alone.

The company also faces billions of dollars in assessments under the Oil Pollution Act. This law requires the company to pay the costs of restoring the Gulf back to the condition it was in at the time of the disaster. To give you a sense of the potential scale, if BP paid the same amount per gallon as Exxon did in the Valdez case, we’d be looking at roughly $30 billion dollars for restoration.

These may seem like large numbers, but it will take an investment on this scale to make the Gulf whole again. It is the Department of Justice’s job to see that BP is held fully accountable. And it is our job, as hunters and anglers, to keep the heat on the Justice Department to make sure it happens.

Please speak up and demand that BP own up to its carelessness in the Gulf and that the Justice Department hold the company fully accountable. America’s hunting and fishing legacy depends on it.

Out West

SHOT Show is also an important place to discuss areas out West where I, like many of you, hunt mule deer, elk, pronghorn and other great species. If you have an interest in supporting and saving our great western hunting legacy, OPL_Sigplease see the Our Public Lands website. Ourpubliclands.org is a place for hunters, anglers and other outdoor enthusiasts to get information about the public lands where they enjoy their favorite activities. The public lands issues on the website focus on:

FRIENDS OF COLORADOOUTDOORS.NET

Finally, SHOT Show is a place to reconnect with old friends. And although there are too many to list here, I’m going to take a moment to highlight two great partners who have helped with the Vanishing Paradise campaign and whose senior leadership have been friends of mine for decades.

RealTree Camo has developed the industry’s most realistic pattern ever. Last week the company unveiled its new camo pattern, Realtree Xtra, also available in Realtree Xtra Green.Image

The breakthrough in camo pattern realism comes from a combination of design and printing technology that delivers three distinct fields within one camo pattern: a foreground, mid-ground, and background.

“New Realtree Xtra and Xtra Green truly live up to their names, giving hunters extra effectiveness in the field,” said Realtree Designer and President Bill Jordan. “All throughout the development process, we focused on creating incredible depth, visual confusion and 3D effects in the pattern mid-grounds and backgrounds while still retaining total sharpness and detail in the foreground elements. The result is as close to nature as we’ve ever gotten.”The Realtree Xtra and Realtree Xtra Green camo designs feature 12 warm, natural colors-one with more green. The new designs provide all-season utility for hunters and outdoorspeople. Its subtle shadows, highlights, and textures blend with more terrain and lighting conditions than any other camo pattern available and make Realtree Xtra the most versatile camo on the market.

And our friends at Plano Molding have completely remodeled the Plano website. The new and improved version showcases all Plano products and is much easier to navigate. It also features videos and articles by members of photoPlano’s pro staff and highlights products that they personally endorse. Head on over to www.planomolding.com and have a look around.

Hope to see you all at SHOT Show 2013 and safe travels to the City of Sin!

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