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While the total number of anglers who enjoy fishing remains fairly consistent year-in and year-out, the number of anglers who actually bought a license in ten consecutive years remains amazingly small -four percent of the approximate 33 million anglers in the United States to be exact. This was the startlingly discovery revealed by a recent study conducted for the American Sportfishing Association (ASA) by Southwick Associates.

 

“The fact that overall fishing participation numbers are quite stable from year to year could lead to the erroneous conclusion that anglers consistently renew their licenses,” stated Tom Allen, Vice President of Research at Southwick Associates. “This is the first in a series of reports to be released on the topic. Upcoming reports will show which types of anglers are at greatest risk of not coming back, how to keep them engaged and lifestyles of various angler segments.”

 

In the study, Southwick Associates, the nation’s leading researcher in outdoor economics and recreational market statistics, examined fishing license data over a 10-year period, from 2004 to 2013, from 12 states. Those states included Colorado, Florida, Georgia, Maine, Mississippi, Minnesota, Mississippi, Montana, New Hampshire, New York, Utah, and Wisconsin. The goal was to determine how many anglers transition in and out of the sport from year to year, a phenomenon also known as “churn”.

 

Key findings of the report, titled “U.S. Angler Population, Who Comes and Who Goes,” included:

The largest portion of anglers, 49 percent, purchased a license only one out of 10 years.

Only four percent bought a license in each of the ten years.

In any given year, close to half of anglers do not renew their fishing licenses.

The “typical” angler buys a fishing license just 2.9 out of every 10 years.

When looking at 5-year periods, that number drops to most anglers buying a license just every 2.1 years out of 5.

Those groups of anglers most likely to lapse each year include female anglers, urban residents and those people between the ages of 18 and 24.

Forty-four to 48 percent of anglers each year represent a group that had not bought a fishing license the previous year.

So what does this high rate of churn mean for state and federal fishing agencies? Or even the fishing industry as a whole?

 

For most, it translates into lost dollars as people who would otherwise be considered prime candidates for participating in fishing step away from the sport. These lost dollars not only impact the companies that make boats, tackle, rods and other fishing gear, but also guide services, hotels and local communities that cater to anglers.

“Perhaps the biggest impacts are realized by state game and fish departments who directly lose revenue from lost license sales, along with the lost excise taxes collected in the sale of fishing gear and boat fuels,” says Rob Southwick, president of Southwick Associates. “These monies are used to support fisheries and habitat work, as well as build and maintain sportfishing infrastructure such as of public piers and boat ramps.”

 

Ultimately, by realizing the reasons to which anglers step away from fishing each year, the ASA hopes to help agencies and other stakeholders develop strategies that will improve fishing interest and access among those groups-young people, women and urban residents-and keep them participating in angling every year.

 

For copies of the executive summary or the full report, visit http://asafishing.org/facts-figures/angler-participation/u.s.-angler-population-their-lifestyles-and-license-buying-habits.

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About AnglerSurvey.com, HunterSurvey.com & ShooterSurvey.com: Launched in 2006, AnglerSurvey.com, HunterSurvey.com and ShooterSurvey.com help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at http://facebook.com/huntersurvey and http://facebook.com/anglersurvey. 

  

About Southwick Associates: Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 25 years in 2015, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels. Visit http://www.southwickassociates.com for more information.

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Washington, D.C. – May 1, 2015 –Leaders in the recreational fishing and boating community yesterday highlighted the

Lew Carpenter with 6.5-pound flounder. Access and habitat rely on re authorization of Magnuson-Stevens Fishery Conservation and Management Act.

Lew Carpenter with 6.5-pound flounder. Access and habitat rely on re authorization of Magnuson-Stevens Fishery Conservation and Management Act.

progress in elevating the importance of saltwater recreational fishing in the nation’s primary law governing marine fisheries management. The U.S. House of Representatives Committee on Natural Resources yesterday approved a bill sponsored by Rep. Don Young (R-Alaska), H.R. 1335, to reauthorize the Magnuson-Stevens Fishery Conservation and Management Act (MSA), which addresses top priorities of the recreational fishing community.

These priorities were identified by the Commission on Saltwater Recreational Fisheries Management, also known as the Morris-Deal Commission after co-chairs Johnny Morris, founder and CEO of Bass Pro Shops, and Scott Deal, president of Maverick Boats. In 2014, the Morris-Deal Commission released “A Vision for Managing America’s Saltwater Recreational Fisheries,” which includes six key policy changes to produce the full range of saltwater recreational fishing’s social, economic and conservation benefits to the nation.

“The recreational fishing community owes a debt of gratitude to Chairman Rob Bishop and Congressman Don Young for incorporating meaningful changes to recreational fisheries management into the reauthorization of the nation’s marine fisheries law,” said Jeff Angers, president of the Center for Coastal Conservation. “The Morris-Deal Report set forth a vision for the future of saltwater recreational fishing, and this bill would help to achieve that vision.”

“The nation’s 11 million saltwater recreational anglers have a $70 billion economic impact annually and support 450,000 jobs,” said Mike Nussman, president and CEO of the American Sportfishing Association. “However, federal marine fisheries management has never sufficiently acknowledged the importance of recreational fishing to the nation. H.R. 1335 would enact many of the necessary changes to elevate saltwater recreational fishing to the level it deserves.”

The recommendations of the Morris-Deal Commission include:

– Establishing a national policy for recreational fishing
– Adopting a revised approach to saltwater recreational fisheries management
– Allocating marine fisheries for the greatest benefit to the nation
– Creating reasonable latitude in stock rebuilding timelines
– Codifying a process for cooperative management
Managing for the forage base

“Management that emphasizes conservation and abundance, and allows for consistent access to public resources for saltwater anglers, was at the heart of the recommendations made by the Morris-Deal Commission,” said Whit Fosburgh, president and CEO of the Theodore Roosevelt Conservation Partnership. “Including those recommendations into legislation aimed at improving our nation’s fisheries management means Congress is recognizing the importance of angling to American culture and our economy.”

“The broad coalition of leading recreational fishing and boating organizations that has come together to support our community’s priorities should be pleased with this bill,” said Jim Donofrio, executive director of the Recreational Fishing Alliance. “RFA is proud to have participated as part of this coalition.”

One of the recommendations of the Morris-Deal Commission was addressed by an amendment offered by Congressman Jeff Duncan (R-S.C.) that would prompt a review of quota allocations in fisheries in the South Atlantic and Gulf of Mexico with both a commercial and recreational component. Despite the tremendous importance that allocation decisions have in maximizing the benefits that our fisheries provide to the nation, federal fisheries managers have not revisited allocations – most of which were determined decades ago – primarily because of a lack of clear guidance on how decisions should be made and because these decisions are inherently difficult.

“Congressman Duncan’s amendment is a significant achievement for ensuring that the benefits of our nation’s fisheries are maximized,” said Jeff Crane, president of the Congressional Sportsmen’s Foundation. “For far too long, allocations have been rusted shut, and we applaud Congressman Duncan for his leadership on this critically important issue.”

A separate amendment offered by Congressman Garret Graves (R-La.) that would transfer management Gulf of Mexico red snapper to the five Gulf states failed to be included. However, there was widespread agreement expressed by committee members that Gulf red snapper management is broken and in need of significant changes.

“Rep. Graves is a great leader for sportsmen and women in the Gulf Coast,” said Angers. “He understands the challenges of sound resource management and is working to get anglers back on the water.”

“We hope that as MSA moves forward there will be additional opportunities to enact the Gulf states’ plan,” said Patrick Murray, president of the Coastal Conservation Association. “MSA’s reauthorization surely has a long road ahead, but H.R. 1335 provides the recreational fishing community with a very solid first step.”

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The American Sportfishing Association (ASA) is the sportfishing industry’s trade association committed to representing the interests of the entire sportfishing community. We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries, state and federal natural resource agencies, conservation organizations, angler advocacy groups and outdoor journalists when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring social, economic and conservation values of sportfishing in America. ASA also gives America’s 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through KeepAmericaFishing™, our angler advocacy campaign. America’s anglers generate over $48 billion in retail sales with a $115 billion impact on the nation’s economy creating employment for more than 828,000 people.

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Tim Kizer of Arkansas fishes a segment of the Louisiana wetlands where sediment from the Mississippi River is being diverted to rebuild the marsh, creating sustainable redfish habitat. Photo by Lew Carpenter

Robust fisheries have a positive impact on conservation and the economy

Washington, D.C. – May 6, 2013 – Restoring and expanding coastal and estuarine habitat leads to increases in fish populations, which have a positive impact on the communities and the industries that depend on thriving and sustainable fisheries.

A report released today by Restore America’s Estuaries (RAE) and the American Sportfishing Association (ASA) and co-authored with the National Oceanic and Atmospheric Administration (NOAA) – More Habitat Means More Fish – makes a powerful case that investing in our nation’s coastlines and estuaries leads to healthy habitat and strong fisheries, which has a positive impact on the businesses and industries, both recreational and commercial, that need healthy fisheries to survive and thrive.

The full report, More Habitat Means More Fish, is available for downloading in PDF format via the RAE and ASA websites.

Among the findings are:

Over 75 percent of our nation’s commercial fish catch and 80-90 percent of the recreational fish catch depend on key estuary habitat at some point in their lifecycle.

Fish populations can respond quickly to habitat improvement and the impact will last over an extended period of time. Rebounds in fish populations can occur within months and persist for years.

In San Francisco Bay, restored salt marshes have improved 41 fish species including steelhead trout, Pacific herring, green sturgeon and Chinook salmon.

Since 2000, in Massachusetts and New York, herring, shad and sturgeon have doubled and tripled in population due to habitat restoration projects. Just two years after a single culvert was repaired connecting Bride Brook to Long Island Sound, the herring population more than tripled from 75,000 to 287,000.

An oyster reef restoration project in Alabama increased populations of several economically-important species, including blue crab, red drum, spotted seatrout, and flounder.

“Investing in coastal and estuarine habitat restoration is essential not only for the long-term future of our fisheries but also because it helps support economies and communities through the recreational and commercial fishing industries,” said Jeff Benoit, president and CEO of Restore America’s Estuaries. “In order to have fish, we have to have healthy habitat. If we want more fish, we need more healthy habitat.”

American Sportfishing Association President and CEO Mike Nussman noted, “As an industry, we are keenly aware of the impact that sportfishing has on our nation’s habitat restoration efforts. In many ways, America’s anglers are the nation’s most powerful force for conserving our nation’s fisheries and waters, investing more than $1 billion dollars each year in fisheries management and conservation through taxes on fishing equipment and state fishing license sales.”

The report notes that strategic habitat restoration is required, particularly in an era of shrinking budgets. “The big challenges that fisheries face are increasingly habitat challenges. Without healthy habitat, we cannot sustain the fisheries that will feed Americans now and into the future,” said Eric C. Schwaab, assistant administrator for NOAA Fisheries.

The full report is available via RAE and ASA.

### Founded in 1995, Restore America’s Estuaries is a national alliance of 11 regional, coastal conservation organizations with more than 250,000 volunteer-members dedicated to preserving our nation’s estuaries.

The American Sportfishing Association (ASA) is the sportfishing industry’s trade association committed to representing the interests of the entire sportfishing community. We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries, state and federal natural resource agencies, conservation organizations, angler advocacy groups and outdoor journalists when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring social, economic and conservation values of sportfishing in America. ASA also gives America’s 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through KeepAmericaFishing™, our angler advocacy campaign. America’s anglers generate over $48 billion in retail sales with a $115 billion impact on the nation’s economy creating employment for more than 828,000 people.

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From left: Gabe Galster, Tim Kizer and Joe DiMarco in the Louisiana wetlands with a batch of fresh-run reds. Photo by Lew Carpenter

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New report addresses recreational and commercial fishing apportionment

Alexandria, VA – January 30, 2013 – For many years, the sportfishing industry has called for a reexamination of the outdated and inequitable allocations of many marine fisheries that are limiting recreational fishing participation which has an economic impact on the coastal 20130130-112118.jpgcommunities it supports. The report released today by the National Marine Fisheries Service (NMFS) – “Marine Fishery Allocation Issues: Findings, Discussion, and Options” – summarizes how saltwater fisheries have historically been apportioned between recreational and commercial fishing and provides options on how to improve the allocation process.

“Allocation has been the 800 pound gorilla in the room during fisheries management discussions, however, we’re hopeful that this new report will help spark a renewed interest in revisiting these issues,” said American Sportfishing Association (ASA) President and CEO Mike Nussman. “Many biological and socioeconomic changes have taken place in saltwater fisheries, from rebuilding fish stocks to more people fishing in saltwater. We appreciate that NMFS has started the important process of revisiting current allocations, many of which are based on decades-old criteria.”

In fisheries with both a recreational and commercial component, fisheries managers are required to allocate a percentage of the harvestable fish to each sector in a manner that is “fair and equitable,” as described in the Magnuson-Stevens Fishery Conservation and Management Act. Many recreational anglers believe that these fixed percentages are highly subjective and favor the commercial sector. For example, despite studies that show the economic benefits of shifting a greater proportion of the Gulf of Mexico red snapper fishery to the recreational sector, approximately 300 commercial boats take 51 percent of the total harvest every year, while hundreds of thousands of recreational anglers are allocated the remaining 49 percent.

“Clearly the current piecemeal approach hasn’t worked and has left many anglers and industry members frustrated by the level of inaction,” said Nussman. “This report provides valuable insights and suggestions that NMFS and the Regional Fishery Management Councils should act upon, including the need for formalized guidance on issues to consider when making allocation decisions. This must be the next step, and NMFS must take the lead, working with Councils and stakeholders, to develop this guidance.”

Nussman concluded, “Allocation decisions are inherently difficult, but we can no longer allow that to be an excuse to keep outdated allocations in place. There are too many jobs at stake to continue down the path of inaction.”

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Anglers’ expenditures have a significant impact on the nation’s economy

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Lew Carpenter of National Wildlife Federation, left, and Eric Cosby of Top Brass Tackle in the Mississippi River Delta with a bull redfish. Photo: Land Tawney

Recreational fishing is more than just a pleasant getaway for millions of Americans. As an industry, it provides a living for countless people in businesses ranging from fishing tackle and boating manufacturing to travel and hospitality to publications, magazines and much more.  As reported in Sportfishing in America: An Economic Force for Conservation, a new fishing statistics report produced by the American Sportfishing Association (ASA), the trade association that represents the sportfishing industry, the number of anglers increased 11 percent over the past five years and fishing tackle sales grew more than 16 percent. When expenditures are multiplied by our nation’s 60 million anglers, their dollars have a significant impact on our nation’s economy.

Sportfishing in America: An Economic Force for Conservation highlights how recreational fishing not only endures as an activity that permeates all social and economic aspects of Americans’ lives, but also plays a significant role in the country’s most successful fisheries conservation efforts.

“As an industry, we are keenly aware of the impact that sportfishing has on this nation’s economy,” said ASA President and CEO Mike Nussman. “Just by enjoying a day on the water, men, women and children across the United States pump billions of dollars into this country’s economy.”

Nussman further said, “And it’s not just the economy. In many ways, America’s anglers are the nation’s most powerful force for conserving our nation’s fisheries and waters, investing more than $1 billion dollars each year in fisheries management and conservation through taxes on fishing equipment and state fishing license sales.”

According to the new study, America’s nearly 60 million anglers are estimated to spend $46 billion per year on fishing equipment, transportation, lodging and other expenses associated with their sport. With a total annual economic impact of $115 billion, fishing supports more than 828,000 jobs and generates $35 billion in wages and $15 billion in federal and state taxes. Despite the economic difficulties facing the U.S. economy over the past five years; the total amount spent on sportfishing, which encompasses tackle, travel and other equipment, grew five percent.

A number of reports strongly indicate that fishing is identified by American families as one of the best ways to spend quality time together. According to the National Sporting Goods Association, fishing as a leisure-time activity ranks higher than playing basketball or softball, skateboarding, jogging or hiking.

Lew Carpenter hauls in a fine South Platte River brown. Photo: Matt Vincent

Lew Carpenter hauls in a fine South Platte River brown. Photo: Matt Vincent

“Despite the uncertain economic conditions that beset all Americas, or because of it, anglers continue to fish and spend even more time outdoors,” said ASA Vice President Gordon Robertson. “A growing interest in the outdoors helped fuel the growth in angler numbers which we believe will create even more momentum in fishing participation and sales in 2013 and beyond.”

Substantially more than any other groups, anglers support the nation’s conservation efforts through the Sport Fish Restoration and Boating Trust Fund Program. Special taxes on fishing gear and motorboat fuel channel more than $1 billion of anglers’ dollars to state fish and wildlife conservation and recreation programs each year.

ASA’s new analysis is based on data from the 2011 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, conducted every five years on behalf of the Association of Fish and Wildlife Agencies by the Census Bureau and the U.S. Fish and Wildlife Service. Sportfishing in America was compiled for ASA by Southwick Associates, Fernandina Beach, Fla.

Facts about Recreational Fishing

·         There are approximately 60 million anglers in the U.S. of which 46 million are estimated to fish in a given year.

·         One of every four anglers fishes in saltwater.

·         Fishing tackle sales grew over 16 percent in the past five years.

·         Since 2006, angler numbers grew 11 percent.

·         More Americans fish than play golf (21 million) and tennis (13 million) combined.

·         If fishing were a company, the amount spent by anglers to support fishing-related retail sales would rank number 51 on the Fortune 500™ list.

·         Fishing generated more revenue ($48 billion) than Lockheed Martin ($47 billion), Intel ($44 billion), Chrysler ($42 billion) or Google ($38 billion).

·         The economic activity generated by sportfishing is greater than the economy, measured in Gross State Product, of 17 states.

·         At more than 46 million anglers, more than twice the number of people fished in 2011 than attended every NFL game combined.

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The U.S. Fish and Wildlife Service (Service) joined the American Sportfishing Association (ASA) and other partners July 11 at the 2012 International Convention of Allied Sportfishing Trades (ICAST) fishing trade show to continue the yearlong celebration of the 75th anniversary of the Wildlife and Sport Fish Restoration Program (WSFR), one of the most significant and successful partnership approaches to fish and wildlife conservation in U.S. history.

Fishing legends Jimmy Houston and Rowland Martin kicked off the event sharing their history in the sport and the importance of conservation funding.

The “WSFR 75 – It’s Your Nature” celebration brings together federal and state fish and wildlife agencies; the hunting, shooting, angling, and boating industries; and conservation groups to mark a milestone of partnership success that has led to 75 years of quality hunting, fishing, shooting, boating and wildlife-related recreation. The occasion also marks the beginning of a new era in wildlife conservation, during which the partners will establish new goals for fostering and maintaining partnerships to continue conservation and outdoor recreation into the next 75 years and beyond.

“The Service is proud to join our partners in recognizing more than seven decades of wildlife conservation and quality outdoor recreational opportunities,” said Director Dan Ashe of the U.S. Fish and Wildlife Service. “With our nation’s support and our partnership’s renewed commitment, WSFR will help more Americans enjoy wildlife and our great outdoors for many years to come.”

Through the WSFR program, several innovative and foundational fish and wildlife conservation programs are administered. The first was created on September 2, 1937 when President Franklin D. Roosevelt signed the Federal Aid in Wildlife Restoration Act, which raises funds through a dedicated excise tax on sporting guns and ammunition. In 1950, the Federal Aid in Sport Fish Restoration Act was enacted and added to the WSFR program. Through this law, funds are provided for fish conservation and boating and fishing recreational programs in each state through an excise tax placed on certain fishing and boating equipment and fuels.

“Since its 1937 inception, WSFR has provided more than $14 billion to support fish and wildlife restoration and management,” said Hannibal Bolton, the Service’s assistant director for the WSFR program. “The program and its partners, including the sporting arms industry, conservation groups, and sportsmen and sportswomen, are coming together for this anniversary to renew their commitment to conserve fish and wildlife and enhance hunter, angler, and boater recreation.”

These funds, administered by the Service, are combined with hunting license dollars in each state to fund important state wildlife conservation and hunting programs.

“The US Fish and Wildlife Service and the state game and fish agencies have grown up together because of the funds provided by the WSFR programs,” said Director Ashe. “And these funds are required by law to be used only for the maintenance and enhancement of fish and wildlife populations.”

The WSFR 75th anniversary will include participation in various fish and wildlife conservation events and conferences throughout the year, to culminate with National Hunting and Fishing Day in September 2012.

For more information about the WSFR program and its 75th Anniversary in 2012, visit:

· http://wsfrprograms.fws.gov/

· http://www.wsfr75.com

· Facebook: http:///www.facebook.com/WSFR75

· Twitter: http://www.twitter.com/wsfr75

The mission of the U.S. Fish and Wildlife Service is working with others to conserve, protect, and enhance fish, wildlife, plants, and their habitats for the continuing benefit of the American people. We are both a leader and trusted partner in fish and wildlife conservation, known for our scientific excellence, stewardship of lands and natural resources, dedicated professionals, and commitment to public service. For more information on our work and the people who make it happen, visit http://www.fws.gov. Connect with our Facebook page at http://www.facebook.com/usfws, follow our tweets at http://www.twitter.com/usfwshq, watch our YouTube Channel at http://www.youtube.com/usfws and download photos from our Flickr page at http://www.flickr.com/photos/usfwshq

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From exhibitors to buyers to outdoor media, 9,000 representatives from the global sportfishing community converged on the Orange County Convention Center in Orlando, Fla., July 11-13, for the world’s largest sportfishing trade show. The 55th International Convention of Allied Sportfishing Trades, better known as ICAST, produced by the American Sportfishing Association (ASA), represents the cornerstone of the sportfishing industry, driving sportfishing companies’ product sales year round and is the showcase for the latest innovations in gear and accessories.

“The last time we were in Orlando it was 2009,” said ASA President and CEO Mike Nussman. “Despite an ailing economy, we had a good show. But this year, we had a great show. Show attendance, overall, is up 23 percent and buyer attendance is up 25 percent. We had 9,000 show attendees with more than 3,000 buyers and more than 760 media in attendance to cover the show.”

Nussman further said, “ICAST is our industry’s show. It’s very important to us that we create the show that the industry wants. Based on their input, we expanded the business seminars, improved our attendee promotion and simplified the show hours. Our commitment to our member exhibitors, media and all show attendees is to listen and improve this show in any and every way we can. We look forward to seeing everyone next year for ICAST 2013 being held July 10-12, at the Las Vegas Convention Center in Las Vegas.”

This year, Jessie Allen, general manager for the Orange County Convention Center, presented a proclamation to ASA on behalf of Orange County Mayor Teresa Jacobs that declared the week of July 8 as ICAST Week. Allen presented this during the annual State of the Industry Breakfast where 600 industry members heard about some of the challenges facing recreational fishing and the progress being made regarding the industry’s angler advocacy campaign, KeepAmericaFishing.

“Breakfast attendees were also regaled with stories from our special guest speaker, legendary men’s basketball coach, Bob Knight,” said Nussman. “An avid angler himself, he kept a smile on everyone’s face and helped set the stage for a great opening day.”

Jeff Marble, ASA’s Chairman of the Board, and CEO, Frabill, Inc., had this to say about the show and business in general. “Business is healthy. Retailers are very upbeat and looking towards the future. I heard many positive comments about the show. There is also a positive feeling about ASA’s leadership, the Board of Directors and the Show Committee. We will always have challenges, but we feel confident about the future.”

Dave Bulthuis, vice president of Sales for Costa and the ICAST Show Committee chairman, also said he was hearing great comments about the show. “Orlando does seem to be a good show location and there is a lot of enthusiasm about our show’s future. We will bring that enthusiasm and momentum with us to Las Vegas in 2013.”

ICAST Director Ken Andres echoed everyone’s comments. “We saw great attendance this year with lots of product on display on the show floor. Our aim is to continually enhance the show for the benefit of our exhibitors, buyers, media and other attendees who now view the show as a “must attend” industry event. We look forward to seeing everyone in Las Vegas in 2013.”

KeepAmericaFishing, the industry’s angler advocacy campaign, which launched during ICAST 2010, has seen significant growth in its angler member base and a big uptick in support from pro anglers across the board. “KeepAmericaFishing has seen great growth over the past two years and anglers are having a positive impact on issues that affect their ability to enjoy a day on the water,” said ASA Vice President Gordon Robertson.

Robertson further said, “We now have more than 20 pros on board who are doing their part to urge anglers to become KeepAmericaFishing members and supporters. During the show, they taped a series of video messages in support of our effort and we can’t thank them enough for their time, their energy and their support. We also thank Bob Knight for taping a message for us urging anglers to do everything they can to preserve our fishing heritage.”

2012 ICAST Show Sponsors
ASA would like to thank its generous members who signed on as ICAST sponsors. Our ICAST 2012 sponsors are: Gold sponsors – Crocodile Bay Resort; Fishing Tackle Retailer; Frabill, Inc.; NBC Sports Network; Outdoor Channel; Take Me Fishing™; and WFN: World Fishing Network. Silver sponsors – Dave Mercer’s Facts of Fishing; Gemini Custom Apparel; In-Fisherman; Koppers Fishing & Tackle Corp.; North American Fisherman; and Simms Fishing Products. Bronze sponsors – Bass Minder; Classic Fishing Products; Columbia Sportswear; Tackle Webs; and Stormr.

The New Product Showcase “Best of Show” Awards
Making up a special section of ICAST’s 375,000-square-foot show floor, the New Product Showcase provides unique visibility for the latest innovations in sportfishing gear and accessories. The submitted products compete in the “Best of Show” competition where buyers and media members judge each new product.

This year Hobie Cat’s Hobie Mirage Pro Angler 12 was voted by buyers and media as the most innovative product in the ICAST 2012 New Product Showcase in both the Boat category and the overall “Best of Show.”

This year, the Showcase included 21 categories, as well as the overall “Best of Show” award. ASA also added a new category – FishSmart Tackle – to recognize gear and tackle that helps improve the survivability of fish. The Seaqualizer won the award in its inaugural year.

2012 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners’ contacts listed below.

ICAST 2012 Overall Best of Show – Hobie Cat, Hobie Mirage Pro Angler 12
Media Contact: Ingrid Niehaus, 949-235-7860, iniehaus@hobiecat.com

Best of Show – Apparel – Columbia Sportswear, Airgill Chill Zero Long Sleeve Shirt
Media Contact: Andrea Pallavicini, 503-545-9823, apallavicini@columbia.com

Best of Show – Boat – Hobie Cat, Hobie Mirage Pro Angler 12
Media Contact: Ingrid Niehaus, 949-235-7860, iniehaus@hobiecat.com

Best of Show – Boating Accessory – JL Marine Systems, Inc. – Power-Pole Drift Paddle
Media Contact: Robert Shamblin, 813-833-0597, robert@powerpole.com

Best of Show – Combo – Pure Fishing, Inc., Penn Battle Combo
Media Contact: Ron Giudice, 405-740-2740, ron@blueheroncomm.com

Best of Show – Electronics – Johnson Outdoors, Humminbird 360 Imaging
Media Contact: Steve Roth, 402-437-6418, steveroth@swansonrussell.com

Best of Show – Eyewear – Costa, Costa 580 P Sunsrise Lenses
Media Contact: Liza Jones, 864-270-0722, liza@fullcirclepr.com

Best of Show – Fishing Accessory – American Premier Corporation, The Ultimate Line Winding System
Media Contact: Mike Roe, 909-590-8680, mroe@americanpremiercorp.com

Best of Show – FishSmart Tackle – The SeaQuilizer
Media Contact: Allison Liederman, 786-258-1163, info@theseaqualizer.com

Best of Show – Fly Fishing Accessory – Luna Sea, LLC – Master Guide Fly Rod “Cush It”
Media Contact: Mick Saundons, 269-806-3596, lunaseamick@hotmail.com

Best of Show – Fly Fishing Reel – Eagle Claw Fishing Tackle – Wright & McGill Sabalos Saltwater Fly Reel
Media Contact: Chris Russell, 303-903-4703, crussell@eagleclaw.com

Best of Show – Fly Fishing Rod – G. Loomis – NRX Fly Rod
Media Contact: John Mazurkiewicz, 574-292-2500, jpmazurk@ameritech.net

Best of Show – Freshwater Reel – Pure Fishing, Inc., Abu Garcia Revo
Media Contact: Ron Giudice, 405-740-2740, ron@blueheroncomm.com

Best of Show – Freshwater Rod – St. Croix Rods – Legend Xtreme
Media Contact: Noel Vick, 612-708-7339, noel@traditionsmedia.com

Best of Show – Giftware – 3D Picture Store, Inc. – Jigsaw
Media Contact: Jason Garstecki, 847-921-0760, jay@3dpicturestore.com

Best of Show – Kids’ Tackle – Pure Fishing, Inc. – Shakespeare Hide-A-Hook Bobber Kit
Media Contact: Ron Giudice, 405-740-2740, ron@blueheroncomm.com

Best of Show – Line – Pure Fishing, Inc. – Berkley Trilene XL/XT
Media Contact: Ron Giudice, 405-740-2740, ron@blueheroncomm.com

Best of Show – Hard Lure – Koppers Fishing & Tackle Corporation – Live Target Frog Popper
Media Contact: Tom Choplin, 905-327-9095, tom@koppersfishing.com

Best of Show – Soft Lure – Lunkerhunt LP – Bento Baits
Media Contact: David Macdonald, 289-388-7370, david@lunkerhunt.com

Best of Show – Saltwater Reel – Pure Fishing, Inc. – Penn Spinfisher V
Media Contact: Ron Giudice, 405-740-2740, ron@blueheroncomm.com

Best of Show – Saltwater Rod – St. Croix Rods – Legend Inshore
Media Contact: Noel Vick, 612-708-7339, noel@traditionsmedia.com

Best of Show – Tackle Management – Magnetic Marine Products, Inc. – Gear Grabbar Lure Hangar Kit
Media Contact: Jennifer Gesik, 616-292-8793, Jennifer@Magneticmarineproducts.com

Best of Show Terminal Tackle – Pure Fishing, Inc. – Berkley Gulp! Jig Heads
Media Contact: Ron Giudice, 405-740-2740, ron@blueheroncomm.com

ICAST 2013 will be held at the Las Vegas Convention Center, Las Vegas, Nev., July 10-12, 2013.

For complete ICAST information, visit ICASTfishing.org.

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